Idealogical Criticism

This chapter talks about ideology, which is a pattern of beliefs that determines a group's interpretations of some aspect or aspects of the world. A focus on ideology consists of what rhetoric suggests about beliefs and values. According to the text, another way to think about an ideology is as a language that that a group deploys to make sense of and define the world or some aspect of it. The primary components of an ideology are "evaluative beliefs about which there are possible alternative judgments."